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This web site radioslcc.com had the following in the homepage, "Be A DJ on Radio SLCC! Located in the Center for New Media at South City Campus, Radio SLCC is the radio station of Salt Lake Community College." We noticed that the website stated " Did you know most of our DJs are SLCC students? As a Radio Production student you get your very own on-air shift in our state-of-the-art facility! And register for COMM 1560! Doing your own show will make you a more confident communicator, looks good on a resume and, most of all, is a ton of fun." It also said " At Salt Lake Community College." The header had SLCC as the highest ranking optimized keyword. It is followed by radio, internet, and Salt which isn't as ranked as highly as SLCC. The next words radioslcc.com used was Lake. Community was included but could not be understood by search parsers.